Selling “Kids and Consumer Electronics II is the title of...

“Kids and Consumer Electronics II is the title of a new report that the NPD Group has released. The study was comprised of internet surveys of 3,540 individuals aged 25 and older with children ages 4 to 14 in their households. According to the report, homes with children under 14 are far more likely to have a personal computer or laptop, than they are a television/ Children in the home are more likely to own their own a video game console than they are their own personal TV. According to the report, children aged 4 to 14 were found to be using consumer electronics six months earlier than they were a year prior. The report also found that portable electronics such as handheld game systems showed strong growth in usage and purchase intent, especially among older children. According to one of the NPD executives, Anita Frazier, industry analyst, “Today’s kids are digital natives, whose activities are fundamentally different than previous generations, making the information within this report critical for more effective product development and marketing strategies.” Any business that markets or sells products to kids needs to be aware of the role of these CE devices in their lives.” The most prevalent electronic device in the homes with children aged 4 to 14 was the personal computer, with an impressive 94 percent of those surveyed indicating that they own a computer. DVD players and televisions were also ranked highly in the report, just below 90 percent. According to the NPD “Kids and Consumer Electronics II,” report, the top products owned personally by children were video game systems, with just over 40 percent of households surveyed. The personal computer was followed by CD players at just below 40 percent, and televisions at 31 percent.